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Social media: how to prevent and respond to negative parent behaviour

Your school/trust may sometimes need to deal with negative parent/carer behaviours on social media. Take these steps to prevent and deal with any incidents.

Last reviewed on 7 June 2024
School types: All•School phases: All•Ref: 35491
Contents
  1. Make your policies easy to find and understand
  2. Check that your policies set behaviour standards
  3. Explain any policy changes to parents/carers 
  4. If there is an incident, follow your policies
  5. Take the matter further as a last resort
  6. Examples from schools
Downloads
Download: letter to parents about social media policy updates
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Make your policies easy to find and understand

Make sure parents/carers are clear about the correct procedure to follow when they're unhappy. They may turn to social media if they don't know how to raise a complaint or handle an incident in the appropriate way. 

The main policies and procedures parents/carers will need to be aware of in this instance are likely to be:

  • Complaints
  • Behaviour
  • Home-school communication

Ask your senior leaders

  • How easy are our policies to find on the school/trust website? Are paper copies available too?
  • How easy are our policies to understand for all our parents/carers?
  • Do we regularly remind parents/carers about key policies in our newsletters or other updates? 
  • Do we set aside any time to talk to parents/carers about our policies?
  • Are staff clear on our complaints procedure, and able to signpost parents/carers to take the right steps?

Proactively set expectations for parent/carer behaviour on social media, and be

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