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Strategies for communicating with parents and other stakeholders
How should the governing body communicate with stakeholders? We relay advice from our associate education experts on developing a communication strategy for the school. We also look at communications policies from schools.
Engaging with stakeholders
One of our associate education experts, Joanne Fay, said it is important for governing boards to engage directly with a school’s stakeholders. The governing board should work in partnership with the school’s senior leadership team (SLT).
This helps the governing board to hold the SLT to account, and to monitor the school’s work effectively. Without direct engagement, the governing board will be unable to develop an objective or complete picture of the work of the school and the performance of its leaders.
She added that governing boards may, in some instances, delegate communication or engagement actions to the headteacher. However, this should not be done in every case.
Effective communication with parents and stakeholders
How they can ensure feedback is two-way, and stakeholders have the opportunity to
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