Last reviewed on 7 June 2019
School types: All · School phases: Primary
Ref: 3992

Setting your school's vision, ethos and strategic direction is one of the 3 core functions of your governing board. Find out what that means and how to do it. You can also see some examples from other schools.

Vision statements tell us where the school is going

A vision statement should be focused on strategic challenges and, if done right, will provide a framework for:

  • Setting priorities
  • Creating accountability
  • Monitoring progress

You can find this in section 2.1 of the Governance Handbook.

Vision statements aren't mission statements

Don't confuse your vision statement with a mission statement:

  • Vision statements look to the future
  • Mission statements are about where the school is right now

How to create a vision statement 

1. Make it short and memorable

Everyone in the school should be able to memorise it easily. It's easier to put your vision statement into practice if everyone in your school knows it.

Read more about how to embed your school's vision.

2. Make it aspirational

It should be about bringing out the best in people.

3. Make it collaborative

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