Vision statements: what they are and how to create one

Find out how to create an effective vision statement so your whole community can understand and follow your strategic direction. See some examples from schools and trusts.

Last reviewed on 8 September 2022
School types: All · School phases: Primary
Ref: 3992
  1. What a vision statement does
  2. How to create a vision statement 
  3. Examples from schools and MATs

What a vision statement does

It's your vision for the future. You'll capture it in a clear statement, in collaboration with your school or trust leaders. 

Your vision statement will make your ambitions for current and future pupils clear. Make sure it focuses on their progress and achievement.

Your strategic direction is aimed at achieving your vision. Use your statement to make sure that vision can be communicated to your whole community, so that everyone can work towards it.

You can find this on pages 14 and 18 of the Governance Handbook.

Vision statements aren't mission statements

Don't confuse your vision statement with a mission statement:

  • Vision statements look to the future
  • Mission statements are about what your school/trust is doing right now to work towards your vision

Make sure you're clear on the difference between vision, values, strategy and ethos.

How to create a vision statement 

Everyone in your school or trust should be able to memorise