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Marketing your school effectively
How can we market our school to prospective parents? This article has a KeyDoc guide to developing a marketing strategy. You will also find advice on raising a school's profile in the community, and using social media to communicate with parents.
Contents
- KeyDoc: developing a strategy
- Evaluating the school's current approach
- Identifying your core values
- Spreading your message
- School business manager professional standards
- Advertising available places
- Governor biographies: template and examples
- Managing the school website: guidance
- Publishing information on the website: requirements
- Raising the school's profile in the local community
- School website: publishing curriculum information
- School website: publishing information about the governing board
- Social media: communication and marketing
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