Marketing your school effectively
How can we market our school to prospective parents? This article has a KeyDoc guide to developing a marketing strategy. You will also find advice on raising a school's profile in the community, and using social media to communicate with parents.
Contents
Inclusion of commercial providers in this article does not constitute a recommendation or endorsement from The Key.
KeyDoc: developing a strategy
We worked with one of our associate education experts, Justin Smith, on a step-by-step guide to developing a school marketing plan.
The guide will be particularly useful for schools without a school business manager (SBM), or other access to marketing expertise.
It comprises 7 steps:
- Write an executive summary
- Carry out a SWOT analysis
- Undertake market research
- Meet market needs
- Develop your message
- Spread the word
- Monitor and evaluate
Evaluating the school's current approach
Justin also advised us on the role of governors in marketing the school to prospective parents.
He said governors should ask whether the school has a coordinated approach to marketing. Schools should deploy a strategic approach to marketing which sits alongside the school improvement plan.
What
This article is only available for members
Want to read this?
Unlock this article and get unlimited access to our entire library of resources and training courses with a no-obligation, 1 month free trial.
- Search through our downloadable templates and resources
- Try our on demand training
- See how GovernorHub can help you manage the work of your board
Already a member? Log in